The Facebook Ads Manual
Everything you need to know to get started.
"Facebook Ads are amazing, I got 100 subscribers for $20 in one day using Custom Audiences!"
You know you've been reading praises like this for ages, feeling like you're missing out on all the good stuff happening on Facebook. You want to amp up your results so bad. You need to take your business to the next level.
But when you actually do take the plunge and start working on some Facebook Ads magic, you hit a wall. ALL THESE DIFFERENT OPTIONS AND FUNCTIONALITIES!
What on earth are Custom Audiences? What does Facebook mean by "Lookalike Audience"? Retargeting pixel, what's that? And what type of Facebook Ads should you even choose if you want to achieve your goals?
Everything you need to know in one place
I've had a lot of consulting clients with the same exact problem you have. You want to get great results fast, with the right actions, but you don't want to shoot blanks for the first couple of rounds.
What you need is someone to show you what will work best for your business right now
I've got you covered.
I have years of experience in Facebook Advertising. The platform feels like my hometown. Since you're new here, let me be your guide. (Word around town is I'm the best guide you'll ever meet.)
I will show you the best places you need to visit, describe it all in an understandable manner (who doesn't love plain English?) and leave you with a blueprint on how to get the best out the platform as you move forward.
Sounds like fun, right?
But don't take my word for it
Here's a testimonial from a client of mine who was stuck with Facebook Ads. The client was actually an advertising agency, ARNOLDVUGA+, that desperately needed help with an advertising campaign for their client.
"The results we got from working with Mojca were phenomenal - we got 14,930 Facebook Page likes in just 5 days! We're most pleased with the fact that we surpassed our goals and that we have a vision for the months ahead."
— URSA KOVACIC, ARNOLDVUGA+
And if that doesn't fully convince you, check some of the other testimonials I've generated during these past years:
“Mojca gave me a specific, actionable plan for implementing Facebook advertising on my business, more than 5xing the number of new subscribers I get — for a fraction of the anticipated cost.”
— KAI DAVIS, DAVIS INDUSTRIES
“We learned a ton of useful things from Mojca in the following months that we applied to our social media strategy, which helped us boost our website visits from social media by 230%! The response has been amazing; I highly recommend her!”
This book is for you if:
- You're aware of the impact Facebook Advertising can have on your business;
- You've been thinking of using Facebook Advertising as means to grow your business, but don't know where to begin;
- You've already tried Facebook Advertising, but got lost in the process;
- You don't know what Custom Audiences, Lookalike Audiences or Retargeting Pixel are.
This book isn't for you if:
- You're a professional social media marketing who knows his/her way around Facebook Advertising;
- You don't want to try Facebook Advertising because you only want to grow your traffic and business organically.
After reading this book you will:
- Have a clear understanding of Facebook Advertising;
- Know all the tricks of the trade that professional social media marketers and other successful business owners use;
- Be able to plan goal-oriented advertising campaigns that will bring you and your company great business results.
What will you learn?
- All the types of Facebook Ads: Which types of ads should you use when tying to achieve specific results;
- The difference between Basic and Advanced Targeting;
- Everything about pricing and optimization and what to choose to get results that are in line with your goals;
- The options for creating visuals for your ads and what you should be careful of and what works best;
- Real-life case studies of great campaigns that generated amazing results.
About the author
My name is Mojca and I'm the founder of Super Spicy Media Facebook Advertising agency. I founded Super Spicy Media right after getting fired from an advertising agency. It was the best thing that ever happened to me. I found my first clients via cold emailing, but soon realised I could leverage Twitter to establish a valuable online presence and get even more clients. I've never looked back.
My initial success allowed me to double what I was making at the agency in under a year. That led to Super Spicy Media and me being featured in various newspapers, known podcasts, online publications and blogs. I've been able to work with a range of great companies and speak at amazing events such as MicroConf, Double Your Freelancing Conference and BabelCamp.
Facebook Ads Manual is the culmination of all of my experience. The cherry on the top that will get you and your company leads and sales you deserve!