NEW Game-changing feature: Creative Reporting

If there's one asset we A/B test more than others, it’s AD CREATIVE.

Experimenting and determining which ad creative performs better than the other is the most crucial aspect of a successful Facebook Advertising Campaign. 

At Super Spicy Media we constantly ask ourselves:

  • Which image resonates with our target audience better?
  • Which text version makes the user take the action we want him to take?
  • Which headline attracts his attention more?

Previously, determining the actual trends and reporting back on creative’s performance was technically difficult.

When you ran the same ad for two or more different ad sets (for different audiences), you had two or more sets of data to go through when reporting back on a specific creative’s performance.

The time-consuming nature of this type of reporting was more evident when dealing with more extensive campaigns with higher budgets and multiple A/B tests.

We easily spent hours on determining what creative performs better than the other.

It was dreadfully exhausting.

Not anymore.

New Feature: Creative Reporting

Recently, Facebook launched a new feature, Creative Reporting.

The feature is now globally released, and you can access it in your Facebook Ads Managed under “Account Overview”. 

Here’s what you’ll get:

Facebook Creative Reporting.png

What’s new?

Instead of working your way through multiple ads in the same campaign that have the same creative, Facebook now bundles those assets together.

These ads are still different entities on the ad set level, but for a more effective reporting, Facebook puts them together if they have the exact same creative (visual, text, headline, CTA button) so you can easily determine trends and best practices. 

Here’s the difference between observing stats traditional way:

Here’s a typical campaign structure with 1 campaign, different ad sets targeting different audiences, each ad set having multiple ads with multiple creatives, that are same throughout the ad sets.

Here’s a typical campaign structure with 1 campaign, different ad sets targeting different audiences, each ad set having multiple ads with multiple creatives, that are same throughout the ad sets.

And this is what you’ll see with Creative Reporting:

Even though several ads with the same creative will run in different ad sets, you could see their performance combined.

Even though several ads with the same creative will run in different ad sets, you could see their performance combined.

When using this feature, you can dive deeper into the creative and specifics of it by hovering over the creative. This will open a pop up with enlarged image, text, headline, and CTA.

Creative Reporting Detail.png

While the stats for one specific creative are bundled up from multiple ads, you can still do a breakdown by ad to observe the differences in performance of each ad.

Creative Reporting Breakdown By Ad.png
Breakdown By Ad.png

Or you can click on “Used in [X] ads” and Facebook will automatically filter those ads our, so you can do different breakdowns and observe their performance over time.

Creative Reporting Filter.png

Facebook Advertising and its power

It’s no secret that Facebook Advertising is becoming more and more powerful by the week.

With this new feature launched, marketers now have a great way of determining their future steps and investments, so they can generate more signups, earn more revenue, increase their profits.

Whenever you’ll be brainstorming for a new campaign, trying to develop new visuals and new copy, stop and first observe the Creative Report.

What is your audience responding to?

What copy makes them tick?

What visual catches their attention?

Gather that data, make notes, and then unleash the power of Facebook by developing new visuals that follow the trends you’re observing.

Mojca ZoveComment