Augmented Reality Ads Coming to Facebook

I hate shopping.

Ugh, the inconvenience of going into the store, forever searching for a shirt you think might look good on you, taking a couple of different ones into the dressing room only to find out they don’t even fit your style, then taking them back out and repeating the process …

It’s just a waste of time.

That’s why I had this idea when I was little:

Why don’t stores put mirrors at the back wall of their display window?

That way I would be at least able to see if a shirt fits my overall style before I put it on by positioning myself in front of the displayed shirt.

Anything to make shopping easier. That’s why I couldn’t be more excited by this NEW Facebook Update.

Facebook introduces AR ads

Let’s talk about a practical example.

You’re in the market for new sunglasses. You browse through different webpages, searching for that perfect fit.

You find something you like. The glasses look good on the picture, but how would they look on you?

“Ah, nevermind, too many choices,” you say and leave the page. But when open your Facebook News Feed later, you see this ad:

facebook-ar-ads.png

Not only does the merchant remind you of the purchase you haven’t finished, you have the opportunity of trying on a pair of glasses you liked and see how they fit your face.

Pretty cool if you ask me. And since a technology like this has been available for a while now, it was only a matter of time when it was going to be applied to advertising too.

When is this becoming available?

Facebook is testing their augmented reality ads with just a few chosen advertisers at the moment, like Michael Kors, Sephora, Bobbi Brown, Wayfair and King. 

But like every other feature, this will become available to other advertisers, including small business owners, too.

People will be able to try on the physical products you sell, like hats, shirts, jewelry, make up, and many other things. 

But while Facebook hasn’t released a launch date yet, I don’t think we can expect to see a broader launch for at least a year.

Make no mistake though, it’s definitely not too soon to start planning your own strategy with AR Ads. After all, you want to be prepared when this goes public and have major advantage towards your competitors.

Your turn

What are you going to use this feature for? Let me know if you’re excited or not in the comments below!

Mojca ZoveComment